Where Literature Meets Advertising: Crafting Emotion Rich Brand Stories That Truly Resonate
I have always believed that marketing is more than selling. It is a form of storytelling. Before I ever worked in skin and health, before I ever stepped into boardrooms or creative meetings, I was a student of literature. Comparative literature taught me how people make meaning, how stories shape identity, and how emotions connect […]
The Future of Skin Health Marketing: Science Led Storytelling and Purpose Driven Beauty Brands
I have spent most of my career in marketing, but working in skin and health has changed the way I think about communication, trust, and what it means to serve people. The beauty and skincare industry is evolving quickly, and today’s consumers are smarter, more curious, and much more selective about the brands they welcome […]